Advertisers
Get help advertising on Paved.
53 articles
Advertisers Overview
Learn how to manage your Paved advertiser account.
- Sign up as a Paved AdvertiserSign up as an advertiser with Paved to access exclusive features to help you scale up newsletter sponsorships.
- Pricing & Payments for AdvertisersPaved offers affordable newsletter sponsorships with no monthly fees for advertisers.
- Track Campaign Activity on PavedLearn how to set up event tracking for newsletter advertising on Paved.
- Install the Paved Conversion PixelThe Paved Pixel is a small piece of JavaScript code that site owners can install on their sites to track key metrics from Paved campaigns.
- Use 3rd Party Tracking with the Paved Conversion PixelLearn what types of tag management system (TMS) tools are compatible with the Paved Pixel, and how to implement tracking.
- Server-to-Server Conversion TrackingLearn how to set up S2S conversion tracking for marketing campaigns on Paved.
- About Premium Managed AccountsFind out how advertisers qualify for our hands-on account management program, plus all the benefits you'll get.
- Edit Subdomain Settings for PavedLearn how to load Paved Ad Network ads through your subdomain for better email deliverability.
- What's New for AdvertisersPaved publishes release notes every month to keep advertisers and sponsors informed about the latest product developments, fixes, & more.
- Install the Paved Conversion Pixel on Your Shopify StoreLearn how to track conversions from Paved on your Shopify site.
- Paved's Creative Spec SheetsLearn how to prepare assets for use on Paved's Marketplace and Ad Network
- Paved Marketplace vs. Ad Network: Which Option Is Right for Advertisers?What Paved helps advertisers do
The Marketplace for Advertisers
Learn how to sponsor newsletters in the Paved Marketplace.
- Explore The Paved MarketplaceGet a high-level overview of what it's like to book and run newsletter ads through the Paved Marketplace.
- Find Newsletters to Sponsor in the Paved MarketplaceLearn 6 easy ways to book newsletter sponsorship placements with Paved's Marketplace.
- Types of Paved SponsorshipsYou can run 2 different types of ads through the Paved Marketplace: sponsored emails and dedicated sends.
- About Sponsored EmailsLearn what a sponsored email advertisement is, plus get best practices on running this type of ad in the Paved Marketplace.
- About Dedicated Email AdvertisingLearn what a dedicated email advertisement is, plus get tips and templates from Paved.
- How to Read Newsletter ProfilesLearn how to read profile listings on the Paved Marketplace to find the best newsletter sponsorship opportunities for your brand.
- How much do newsletter ads cost?How much do sponsorships on cost on the Paved Marketplace? Learn how to check newsletter advertising rates for your favorite publication.
- Book Individual or Bulk SponsorshipsKick off the booking process for newsletter advertisements in the Paved Marketplace. Tip: you can book campaigns individually or in bulk.
- All About Creative UploadsLearn how to upload creative assets as an advertiser in the Paved Marketplace and browse examples of winning sponsorships.
- Use the Paved Ad LibraryLearn more about the Paved Ad Library: the place where you can find and re-use any ads you've run with Paved, Google, or Facebook.
- Drafting & Campaign SchedulingAfter you book an ad in the Paved Marketplace and upload creative assets, it's time to review the rough draft and approve your ad.
- Sponsorship Status for AdvertisersLearn how to interpret the Status column on your Paved Advertiser dashboard to track your sponsorship campaigns.
- Paved Sponsorship Reports for Advertisers
- Sponsorship Reviews: Rating PublishersLearn how to review the performance of your Paved sponsorship and provide valuable feedback for your newsletter partners.
- Rebook a Paved SponsorshipLearn how to rebook a high-performing newsletter sponsorship in the Paved Marketplace.
- Makegoods & RefundsLearn what to do if a newsletter sponsorship campaign faces a significant underperformance issue.
- Marketplace ReplacementsIf a publisher in the Paved Marketplace can't fulfill a scheduled ad for the advertiser, we'll help find a replacement. Learn more.
- Marketplace FAQs for AdvertisersGet newsletter advertising tips and answers to common questions about Paved Marketplace sponsorships.
- Get Discounted Newsletter SponsorshipsDiscover exclusive deals on newsletter sponsorships with Paved's Remnant Inventory feature. Act fast to grab the best deals.
- Introducing CPC Newsletter Ad CampaignsDiscover CPC Newsletter Ads (Beta) and launch performance-driven campaigns directly in the Paved Marketplace.
- Manage Your Sponsorships Dashboard (beta)Learn how to use Paved's new Sponsorships Dashboard for advertisers. Keep email ad campaigns organized, track performance, and more.
- Create a Media Plan on PavedLearn how to set up newsletter sponsorships in bulk and secure the best deals.
- Paved's AI ConnectorManage your newsletter ad campaigns with AI. Introducing the Paved MCP.
The Ad Network for Advertisers
Learn how to use Paved's programmatic ad network.
- Explore The Paved Ad NetworkLearn the basics of programmatic advertising on the Paved Ad Network
- Getting Started with the Paved Ad NetworkGet a step-by-step breakdown of running your first newsletter sponsorship campaign on the Paved Ad Network.
- Targeting for Ad Network CampaignsThe first step of building an Ad Network campaign on Paved is setting up your audience, including Consumer and Professional targeting.
- Creative Uploads for Ad Network CampaignsThe second step of building an Ad Network campaign on Paved is uploading your creative, which refers to brand assets and ad copy.
- Budgeting and Bidding for Ad Network CampaignsThe third step of building an Ad Network campaign on Paved is setting the daily CPC budget and runtime for your newsletter ad.
- Frequency Cap FAQs for the Ad NetworkLearn how to limit ad frequency and improve engagement with the Paved Ad Network.
- Ad Network Review and LaunchThe fourth and final step of building an Ad Network campaign on Paved is campaign review, where you'll finalize and submit the ad.
- View Ad Network ReportsFind out how to read campaign reports for ads you're running in the Paved Ad Network.
- Ad Quality ScoreAd Quality Score is a diagnostic tool meant to give you a sense of how well your ad network campaign is expected to perform.
- Performance Tips for the Ad NetworkTo get more out of your email ads, follow these 7 tips to optimize your campaigns on the Paved Ad Network.
- Budget + Targeting Optimization for the Ad NetworkGet tips for optimizing your Ad Network campaign's audience targeting and daily budget.
- Creative Optimization for the Ad NetworkGet tips for optimizing the ad copy and creative assets of your Ad Network Campaign.
- Newsletter Optimization for the Ad NetworkWant to exclude certain newsletters from your campaign or fine-tune your ad spend? Learn how to set your newsletter preferences.
- Dynamic URL ParametersTrack your email ad performance with dynamic URL parameters on the Paved Ad Network. Learn how to use them and what data they provide.
- Ad Network FAQs for AdvertisersGet answers to common questions about Paved's programmatic ad network for Advertisers.
- S2S Conversion Tracking with Voluum and PavedLearn how to integrate the Paved Ad Network with Voluum
Booker for Advertisers
Learn how to use Booker to schedule direct sponsorships.
