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The Marketplace for Advertisers

Learn how to sponsor newsletters in the Paved Marketplace.

Explore The Paved MarketplaceGet a high-level overview of what it's like to book and run newsletter ads through the Paved Marketplace.
Find Newsletters to Sponsor in the Paved MarketplaceLearn 6 easy ways to book newsletter sponsorship placements with Paved's Marketplace.
Types of Paved SponsorshipsYou can run 3 different types of ads through the Paved Marketplace: sponsored emails, dedicated emails, and sponsored posts.
About Sponsored EmailsLearn what a sponsored email advertisement is, plus get best practices on running this type of ad in the Paved Marketplace.
About Dedicated Email AdvertisingLearn what a dedicated email advertisement is, plus get tips and templates from Paved.
About Sponsored PostsLearn what a sponsored blog post is, plus get best practices on running this type of campaign in the Paved Marketplace.
How to Read Newsletter ProfilesLearn how to read profile listings on the Paved Marketplace to find the best newsletter sponsorship opportunities for your brand.
How much do newsletter ads cost?How much do sponsorships on cost on the Paved Marketplace? Learn how to check newsletter advertising rates for your favorite publication.
Book Individual or Bulk SponsorshipsKick off the booking process for newsletter advertisements in the Paved Marketplace. Tip: you can book campaigns individually or in bulk.
All About Creative UploadsLearn how to upload creative assets as an advertiser in the Paved Marketplace and browse examples of winning sponsorships.
Use the Paved Ad LibraryLearn more about the Paved Ad Library: the place where you can find and re-use any ads you've run with Paved, Google, or Facebook.
Drafting & Campaign SchedulingAfter you book an ad in the Paved Marketplace and upload creative assets, it's time to review the rough draft and approve your ad.
Sponsorship Status for AdvertisersLearn how to interpret the Status column on your Paved Advertiser dashboard to track your sponsorship campaigns.
Paved Sponsorship Reports for Advertisers
Sponsorship Reviews: Rating PublishersLearn how to review the performance of your Paved sponsorship and provide valuable feedback for your newsletter partners.
Rebook a Paved SponsorshipLearn how to rebook a high-performing newsletter sponsorship in the Paved Marketplace.
Makegoods & RefundsLearn what to do if a newsletter sponsorship campaign faces a significant underperformance issue.
Marketplace ReplacementsIf a publisher in the Paved Marketplace can't fulfill a scheduled ad for the advertiser, we'll help find a replacement. Learn more.
Marketplace FAQs for AdvertisersGet newsletter advertising tips and answers to common questions about Paved Marketplace sponsorships.
Get Discounted Newsletter SponsorshipsDiscover exclusive deals on newsletter sponsorships with Paved's Remnant Inventory feature. Act fast to grab the best deals.
Introducing CPC Newsletter Ad CampaignsDiscover CPC Newsletter Ads (Beta) and launch performance-driven campaigns directly in the Paved Marketplace.
Manage Your Sponsorships Dashboard (beta)Learn how to use Paved's new Sponsorships Dashboard for advertisers. Keep email ad campaigns organized, track performance, and more.
Create a Media Plan on PavedLearn how to set up newsletter sponsorships in bulk and secure the best deals.
The Ad Network for Advertisers

Learn how to use Paved's programmatic ad network.

Explore The Paved Ad NetworkLearn the basics of programmatic advertising on the Paved Ad Network
Getting Started with the Paved Ad NetworkGet a step-by-step breakdown of running your first newsletter sponsorship campaign on the Paved Ad Network.
Targeting for Ad Network CampaignsThe first step of building an Ad Network campaign on Paved is setting up your audience, including B2B, D2C, and newsletter targeting.
Creative Uploads for Ad Network CampaignsThe second step of building an Ad Network campaign on Paved is uploading your creative, which refers to brand assets and ad copy.
Budgeting and Bidding for Ad Network CampaignsThe third step of building an Ad Network campaign on Paved is setting the daily CPC budget and runtime for your newsletter ad.
Frequency Cap FAQs for the Ad NetworkLearn how to limit ad frequency and improve engagement with the Paved Ad Network.
Ad Network Review and LaunchThe fourth and final step of building an Ad Network campaign on Paved is campaign review, where you'll finalize and submit the ad.
View Ad Network ReportsFind out how to read campaign reports for ads you're running in the Paved Ad Network.
Ad Quality ScoreAd Quality Score is a diagnostic tool meant to give you a sense of how well your ad network campaign is expected to perform.
Performance Tips for the Ad NetworkTo get more out of your email ads, follow these 7 tips to optimize your campaigns on the Paved Ad Network.
Budget + Targeting Optimization for the Ad NetworkGet tips for optimizing your Ad Network campaign's audience targeting and daily budget.
Creative Optimization for the Ad NetworkGet tips for optimizing the ad copy and creative assets of your Ad Network Campaign.
Newsletter Optimization for the Ad NetworkWant to exclude certain newsletters from your campaign or fine-tune your ad spend? Learn how to set your newsletter preferences.
Dynamic URL ParametersTrack your email ad performance with dynamic URL parameters on the Paved Ad Network. Learn how to use them and what data they provide.
Ad Network FAQs for AdvertisersGet answers to common questions about Paved's programmatic ad network for Advertisers.