In this guide, you'll learn how to view and interpret your Paved Ad Network campaign reports.
Ad Network Reporting Glossary
When you open your dashboard, you’ll see an overview of your results as well as menus with more details about specific campaign activities.
Term | Definition |
ID | A unique identifier associated with your ad. |
Name | The name given to the campaign when setting it up on Paved. |
Status | The status of the ad (draft, paused, or active). |
Budget | The daily or total budget set up when the campaign was started. |
Spend | The total amount spent on the ad so far. |
Impressions | Recorded when the impression tracking URL is fired. Each unique impression URL fire counts as one impression. We do not deduplicate impressions. |
Reach | Unique viewers who see your ad. |
Clicks | The total number of valid clicks on an ad, excluding bots. We register a click when a user clicks on an ad with a unique impression. |
CTR | Click-Through Rate. The percentage of impressions that resulted in a click. Calculated as: Clicks ÷ Impressions. A core metric for measuring ad engagement. |
CPC | Cost Per Click. The price an advertiser pays each time their ad is clicked. |
Conv. | Conversions. The number of completed events logged by the Paved pixel, such as purchase or app download. |
Headline | The heading at the top of your ad. |
Ad Quality | Paved's proprietary ad quality score. |
Bid | The amount you're bidding per click. |
Newsletter | The name of the newsletter the ad ran in |
View Your Ad Network Dashboard
To view overall results for your Ad Network campaigns, follow these steps.
In your Paved Advertiser account, click Ad Network.
Browse the results of all Ad Network campaigns on the main dashboard:
View an Individual Report
To view the results for an individual Ad Network campaign, follow these steps.
In your Paved Advertiser account, click Ad Network.
Click the name of the campaign you want to work with.
Click Ad Copies to sort performance results based on ad headline, or Newsletters to sort by the newsletter your ad appeared in.
Troubleshoot Reports
If your campaign results seem incorrect, here are some things to keep in mind.
Make sure your ad is active for a minimum of 7 days. Many newsletters send weekly or even monthly, so it may take some time to see results.
Don't see conversions? There are two requirements for these stats to populate:
The Paved Pixel must be installed on your site.
Conversion tracking must be turned ON in the Budget step of the Ad Builder.
If you're not getting the results you expected, try the ad optimization tips in the next section.
After your Ad Network campaign is live, it is programmatically displayed in the inboxes of relevant customers and leads.
Optimize Your Ad
Check out our guides for boosting your ad's performance.
