Finding a good newsletter fit is one of the most crucial steps in launching your sponsorship.
The right partner for your brand depends on several factors, including your industry, target demographics, and campaign goals. To build a list of potential publications, start by looking for newsletters on your topic of interest in the Paved Marketplace.
There are 6 easy ways to find great newsletters to sponsor in our Marketplace.
6 Ways to Find Newsletters to Sponsor in the Paved Marketplace
1: Search and Filter the Marketplace
After you sign up for a free Paved advertiser account, you can use the Marketplace to search for your next newsletter sponsorship opportunity. It's our directory of thousands of premium newsletters in hundreds of different categories.
Click to search and filter publications by category and find performance statistics and pricing information. Then, click a publication's name to view its profile, where you'll find in-depth stats on its audience and available sponsorships.
2: Check the Remnant Inventory Dashboard for Deep Discounts
Paved’s Remnant Inventory Dashboard is a powerful tool to help advertisers quickly find limited-time discounts on remnant sponsorship opportunities. Remnant inventory refers to available ad slots in newsletters that haven't been booked. This is a great way to find deals and discounts on premium publications.
3: Try our Newsletter Recommendations
As an advertiser on Paved, you'll get handpicked newsletter recommendations for your account. To view your recommendations in the Marketplace, visit this link:
4: Browse Featured Collections and Categories
Use the Paved Marketplace to browse curated newsletters and collections in almost any niche or category, including top-rated, tech, business, and more. You can also view collections based on job titles. For example, if you want to advertise to CEOs or UX pros, we'll help you find a collection of newsletters that target this cohort.
5: Try Smart Campaigns with the Audience Builder
Paved's smart Audience Builder is a data-driven newsletter recommendation engine. It automatically finds sponsorship opportunities for you and allows you to book multiple campaigns at once with publishers that are most relevant to your target customer.
6. Dive into Profiles
As you narrow down your search for the right sponsorship partners, be sure to compare and contrast a few Paved profiles. Publisher profiles in the Marketplace contain verified media stats, demographics data, audience information, and sponsorship availability.
Learn more about reading profiles: Newsletter Profiles: A Guide
Next Steps
After you find the perfect sponsorship opportunity in the Marketplace, it's time to choose your ad placement and book your sponsorship.
Learn about sponsorship placements: Types of Paved Sponsorships
Learn about the ad booking and design process: Book a Marketplace Sponsorship
