We turned newsletters into a trusted ad channel
How an idea on a whiteboard grew into the world’s largest newsletter ad network.
Where it all began
2016
The first version of paved.com
Email advertising was hard, but it didn’t need to be. We built Paved to fix it.
2022
Evolving our adtech to support creators and brands
Paved launched the ad network, empowering even more creators to monetize. Scroll-stopping ads gave brands a new way to stand out from crowded feeds.
2025
A new era of email advertising
Paved joined the Redbrick portfolio to scale for the future. Publisher earnings exploded as the media documented a new newsletter renaissance.
CMO’s are investing in newsletters…where engagement is climbing and publishers on Paved are earning 30% more revenue YoY.
Newsletters continue to take off—and so do their ad tools. The ad network is getting a lot more attention because advertisers can pay per click instead of paying larger fees.
“First-class service and measurable ROI - Paved should be in every marketer's toolkit.”
Millions of ads later, we’re just getting started
Let’s talk
The Paved Team has decades of experience in ad tech and email, with roots at LiveIntent, Jeeng, Mailchimp, and beyond.
That expertise is yours to tap into, anytime.