I founded Paved in 2017 based largely on the belief that email newsletters have the potential to be the next frontier of digital advertising.
Today, I’m proud to see this vision validated with the acquisition of Paved by Redbrick — a Canadian tech leader with a portfolio of innovative companies that provide entrepreneurs, teams, and businesses with the competitive edge they need to compete and thrive in today’s rapidly changing landscape.
Redbrick’s expertise in scaling digital businesses and its impressive portfolio of brands make it the perfect partner to fuel the next chapter of Paved. They share our commitment to helping both brands and publishers grow through newsletter sponsorships and will accelerate that mission by expanding our capabilities and innovating in the newsletter advertising space.
This partnership comes at the perfect time in Paved’s evolution. Advertisers are beginning to question all their previously held assumptions about the digital advertising landscape. Artificial intelligence platforms have already begun to disrupt the bedrock of Internet search advertising. Distrust in unpredictable algorithmic feeds has eroded trust in social media platforms.
Email newsletters, meanwhile, represent an underutilized alternative poised for rapid growth. Few channels offer as direct an opportunity to reach both mainstream and niche communities alike with complete control, scalability, and measurement, thanks to the Paved platform. That’s why Paved has become the world’s largest email sponsorship marketplace, connecting tens of thousands of newsletters with top brands.
Under Redbrick, we’ll continue to operate as Paved, keep our globally distributed team, and stay dedicated to supporting our customers. And, of course, the Paved tools you know and love are here to stay. Our Marketplace, Ad Network, and monetization tools aren't going anywhere.
With this news, we're growing fast and plan to expand our team from 15 to 50 by year's end. Follow us on LinkedIn for updates.
If you have questions about the acquisition, check out our FAQ or email us at hey@paved.com. We’d love to hear from you.
We’re excited about what’s ahead and grateful to have you join us on this journey. Stay tuned for more updates!
As always, thank you for being part of the Paved community.
